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August Artisan Cheese News from The Red Cow

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Bringing you beautiful raw milk cheese from Switzerland


The Emme Valley – origin of the Emmental cheese in Switzerland

** August gives you insight into our Emmental cheese maker
————————————————————
Hi Cheese Friend

Wow, August has definitely turned out to be a very busy cheese month for us. With winter clearly here, we haven’t stopped convincing young and old to eat more quality cheese. We spent many hours on the retail floor sharing our wonderful artisan cheese to as many potential customers as we could find. From Leo’s Fine Food and Wine in Kew to the specially organised Swiss National Day picnic in Heidelberg, we shared samples from our full range and met some great people along the way.

Then there were the events and media involvement too. Tom for example cooked up a full fondue for Triple R’s food radio show “Eat It” a couple weeks back. You can listen to the segment here (http://ondemand.rrr.org.au/player/128/201307281200) (it starts around the 11 minute mark). We also still fondly remember our Beer and Cheese matching event with Slow Beer at the end of July and this week’s Wine & Cheese matching class with renowned Richmond Hill Cafe & Larder.

In last month’s newsletter (http://eepurl.com/CvRc1) we promised you portraits of our cheese producers and immediately kicked off with Didier, our Gruyere producer. This month we move East to the German part of Switzerland and our iconic Rolf Beeler Emmental AOC:
Hansruedi in front of his Emmental wheels

Name: Hansruedi
Region: Emme Valley (about 40km from Berne, Switzerland’s capital)
Cheese produced: Emmental AOC*

Hansruedi (pictured above and below with Tom) and his wife Silvia run the small diary farm in the Emme Valley which gives the cheese it’s name. These days most Emmental you find in the market are actually produced elsewhere in Switzerland, so it’s a delight to see a passionate cheese maker producing authentic cheese in the actual region it originated from. It surely doesn’t get much better than this. And when Tom asked Hansruedi why he thinks this is the best place on earth to produce this particular cheese, he didn’t hesitate long before telling Tom to drive him up to a nearby hill. There he pointed out the few hundred year old trees, where he likes to have a rest every now and then. But more importantly, from this beautiful spot you get a perfect 360 degree view of the landscape, the farms, hills and pastures where the cows graze that produce the sensational milk that’s the main ingredient for the Rolf Beeler Emmental. This picture shows it nicely:
Hansruedi and Tom next to the famous tree

Hansruedi and his small crew run a true artisan production. They only produce two wheels of Emmental each day. The wheels then get carefully treated – initially on a daily, later on a bi-weekly or weekly basis in the heated cellars of the dairy farm. After about 4 months the Emmental wheels are assessed for their quality by tapping on them with a type of hammer. The sound coming back tells the cheese maker the quality and size of the iconic eyes (holes) that have developed. Only the very best of those are then selected for the Rolf Beeler Selection and matured for a further 14 months. Hansruedi is very proud of his cheese, but one element concerns him. He told me it’s very hard to find passionate people willing to put in a lot of hard work for this wonderful product. Starting to come of age, Hansruedi worries that he might not find a successor soon enough so that his craftsmanship can be passed on. We certainly hope he will find one!
*AOC stands for “appellation d’origine controlee”, which translates as “controlled designation of origin”.

Rolf Beeler Selection Emmental AOC

Head into one of our stockists (https://www.theredcow.com.au/where-to-buy/) and pick up a piece of this lovely cheese, you now know that Hansruedi put all his passion into it!

LIKE US AND WIN
Another way we like to keep you updated with upcoming events and current cheese news is through our Facebook page..
All you have to do is go to our Facebook page and like it through the button below. This will automatically place you in the draw to win one of our very special Swiss army cheese knives just like the one pictured above. Competition closes end of (Melbourne) day 31st August.
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Happy ‘Liking’ and happy Swiss artisan cheese munching!

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

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Happy Swiss National Day from The Red Cow

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Bringing you beautiful raw milk cheese from Switzerland


Artisan Swiss cheese from Rolf Beeler to celebrate Swiss National Day

** 1st August is Swiss National Day
————————————————————
Hi Cheese Friend

Tomorrow is Swiss National Day – a date that, according to Wikipedia, is inspired by the date of the Federal Charter of 1291, placed in “early August” (primo incipiente mense Augusto). The document is one of several dozen pacts attested for the territory of Switzerland in the period of the mid-13th to mid-14th century.
Wow, 1291! That’s old, isn’t it? It means Switzerland will celebrate its 722nd birthday tomorrow. You surely need a lot of breath to blow out the candles on that cake!

To celebrate this special day, we thought we do what we do best and present you with a new artisan Swiss cheese that we just got in from Switzerland: The Sélection Beeler Hagebuttenkäse. The what? Let us explain: Hagebutte is German for rose hip, the fruit of the rose plant and Käse is, well, cheese of course. Here’s a photo of the gorgeous cheese:
Our new Selection Rolf Beeler Hagebuttenkaese
The dried and shredded rose hip is added to the milk during the production and is then also rubbed in on the outside before it is matured for 4 months. This then is also the time when Rolf Beeler adds a white mould to the outside. The dairy farmer of this cheese is the same person who also produces our beloved Toggenburger.

Where can you get it? We’re glad you asked – the wonderful cheese is currently available at Bill’s Farm in the Queen Victoria Market (http://www.billsfarm.com.au/) .

** Emmental on Special
————————————————————
Speaking of Bill’s Farm, to celebrate Swiss National day, the lovely guys also put up a special on our Sélection Beeler Emmental. What better way to celebrate Swiss National Day than to have the most iconic Swiss cheese (and one of our favourites!) on your cheese board?

** Online Stores
————————————————————
And, before we bore you too much, just this one – we’ve been asked a few times if our cheese can be shipped outside Victoria. Our retail partners can certainly help you out! Richmond Hill & Larder, for example, has a wonderful online store (http://www.rhcl.com.au/online-shopping/cheese/) containing a number of our cheeses. At the moment they are featuring our Sélection Beeler ready-made, artisan fondue mix (http://rhcl.com.au/online-shopping/cheese/rolf-beeler-fondue-mix/) . This certainly is a true, Swiss winter delight!

So, once again, happy Swiss National Day tomorrow and happy cheese munching. Plus, who knows, we might even see you at one of the many Swiss festivities this week – for example the Swiss National Day picnic in Heidelberg (http://swissclubvictoria.com/2013/07/09/family-picnic-celebrations-on-sun-4-august/) this Sunday from 12 to 4pm where we will be present with some of our range of artisan cheese.

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

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July Artisan Cheese News from The Red Cow

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Bringing you beautiful raw milk cheese from Switzerland


Two cows in the Toggenburg, Switzerland

** July portraits our Gruyère cheese maker
————————————————————
Hi Cheese Friend

Tom is back from his trip to Switzerland and has brought with him a tonne of stories, our July newsletter and a suitcase full of samples of new and exciting cheeses from around Switzerland! Some of which might soon be coming to a shop or restaurant near you – stay tuned!

One of the highlights of the trip for Tom was spending time with some of the most important producers of Rolf Beeler’s Sélection cheeses. These cheese makers are dedicated and inspirational people and were so amazing that we would like to introduce some of them to you over the next few newsletters.

To kick things off, we’re introducing Didier (photographed below with Tom in the maturing cellar).
Tom and Didier in the Gruyere maturing room

Name: Didier
Region: French speaking part of Switzerland
Cheese produced: Gruyère AOC*

Didier is the Gruyère producer and delivers the base product, which means he produces the 35kg wheels using the traditional methods applied for hundreds of years in this region and then care takes the cheese for the first 3 months of its life. After that, the Gruyère wheels are assessed for their quality and upon meeting the strict Gruyère AOC* criteria, Rolf Beeler’s team collects the cheese and lovingly transports it to another maturing place where he applies his magic in the affinage transforming the base product in the subsequent 15 months into the unforgettable Gruyère we enjoy.

Didier truly lives for the Gruyère. Twice daily, 7 days a week he receives the fresh raw milk from the surrounding farmers, all of them located on a pre-alpine plateau that lays roughly 800m above sea level. Each morning after the delivery of the milk, Didier and his team produce one batch and one batch only of Gruyère, according to the strict AOC regulations. But Didier’s involvement goes even further – he is the head of a social club for artisan cheese makers in the region. The group even have a Gruyère song and every time it’s played Didier confessed he gets goose bumps. If that isn’t passion, we don’t know what is! And that passion – we’re sure you’ll agree – comes right through in the end product, the award winning Rolf Beeler Gruyère AOC.
*AOC stands for “appellation d’origine controlee”, which translates as “controlled designation of origin”.

Clearly it’s time to pick up another block of Gruyère so head into one of our stockists (https://www.theredcow.com.au/where-to-buy/) and remember to share a thought for Didier and his daily artisan production as you enjoy your piece.

COMING EVENT
Right in time for the Swiss National Day The Red Cow and Slow Beer in Richmond organise an exclusive beer & cheese matching event on the eve of the celebrations. The one time only event will showcase the diverse range of Rolf Beeler’s cheese paired with some of Australia’s best craft beers.

31^st July, 6:30pm – 8pm, $50 per person, Slow Beer, 468 Bridge Rd, Richmond
Booking is essential via email or Phone to Slow Beer (sales@slowbeer.com.au, 03 9421 3838)

Happy beer matching, happy Swiss National day and, of course, happy Swiss artisan cheese munching!

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

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June Artisan Cheese News from The Red Cow

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Bringing you beautiful raw milk cheese from Switzerland


Cows walking through Gstaad, Switzerland

** June brings The Red Cow to Switzerland
————————————————————
Hi Cheese Friend

First of all welcome to all new subscribers – we’re surely growing nicely! And to all existing ones, thanks for your loyalty in reading our artisan cheese news!

Well June brought us the official start of winter and here in Melbourne, like the flick of a switch, the cold weather arrived too. But of course, being a cheese company means we love this time of the year! Finally there are no more excuses for putting off that hearty winter meal, aperitivo or dessert. Surely our artisan cheese fits into any of these courses on any cold winters day!

Especially over a cosy retro fondue party. Yes, they are back!

A reminder, in last month’s newsletter, we introduced our new Rolf Beeler ready-made artisan Fondue mix (https://www.theredcow.com.au/our-cheese/) . After impressing some of you early adopters with what is the highest quality, yet quickest and easiest winter delicacy we’ve also made quite a stir in the media (https://www.theredcow.com.au/in-the-news/) . John Lethlean, a food journalist at The Australian wrote a nice column about his experience when he, back in the day, travelled through Switzerland and came across a tea towel covered with a fondue recipe. He of course tried it out. Then -years later – he tried our Rolf Beeler ready-made Fondue mix and concluded that it’s so easy that there should really be a tea towel with a recipe saying “Buy, Eat, Heat”.

Well, we couldn’t resist! Here’s the evidence of Tom, our Managing Director, handing over a custom made tea towel to John earlier this month, courtesy of The Red Cow:
Tom handing over the tea towel to John Lethlean

Now, looking ahead, there are a few things that are happening in the next couple of weeks. First of all Tom is heading to Switzerland to explore the local dairy scene. He will be talking to Rolf Beeler as well as many of Rolf’s hand selected cheese makers first hand. Maybe he will even encounter one of the scenes as shown in our title photo. Cows walking leisurely through the middle of Gstaad (http://www.gstaad.ch/en/) , how cool is that? What ever happens, one thing is sure, he will come back with many stories and probably a bag full of (edible?) surprises!

In late July we’re doing a beer & cheese matching event at Slow Beer in Richmond (http://www.slowbeer.com.au/) . More details are following shortly. And, Sunday, 4th August, The Red Cow will be part of the annual Swiss National Day event at the Austrian Club in Heidelberg, Victoria.

So, stay warm and see you soon at one of our events!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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May Artisan Cheese News from The Red Cow

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Bringing you beautiful raw milk cheese from Switzerland


New from The Red Cow: Rolf Beeler’s Artisan Fondue Mix

** May brings the Fondue back
————————————————————
Hi Cheese Friend

Fondue is back? Yes, it is and eager “Mad Men” viewers would have already spotted this about a month ago when Don Draper enjoyed the beautiful Swiss dish with his wife Megan at the episode that started season 6. But that show plays in the late sixties you say? Correct, that’s even more reason to finally bring back this classic.

This time, however, we bring the real stuff to Australia: a delicious, ready-made, artisan Fondue mix from Rolf Beeler. It contains the Rolf Beeler Gruyère AOC, the Vacherin Fribourgeois AOC and a mountain cheese from the Valais along with white wine, Kirsch and maize starch. All you need now is find a few friends (the packet is easily enough for 6 people if you have it as a starter or a nibble), then heat it up in a Caquelon (or a saucepan) and dip some top-class, crusty white bread into it. Voilà.

The new kit is available at most of our retailers (https://www.theredcow.com.au/where-to-buy/) : Bill’s Farm at the Queen Victoria Market, Leo’s Kew & Hartwell, Spring St Grocer or Richmond Hill & Larder. Our Richmond friends even offer a unique add-on: if you buy a Fondue mix, they lend you one of their proper Caquelons for free.

Rolf Beeler ready-made, artisan Fondue Mix
600g, for 3 to 4 people
RRP $49.95

And finally, since it’s Good Beer Week this week in Melbourne, why don’t you try our 7-month matured Rolf Beeler Vacherin Fribourgeois AOC (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-vacherin-fribourgeois-aoc/) with a glass of dark ale beer (we like the Cavalier Brown in particular). The two together work a treat!

Happy Fondue party and happy Good Beer Week!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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April Cheese News from The Red Cow

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Bringing you beautiful raw milk cheese from Switzerland


Table setting at the MFWF event 2013 at Shelley Panton’s Studio

** April marks the start to the cheese season
————————————————————
Hi Cheese Friend

Well, our headline isn’t quite correct, as at The Red Cow, it’s always cheese season. But with the days getting shorter and the temperatures slowly decreasing, eating cheese regains its firm place on many menus. Speaking of menus, it’s a well known fact that Melbourne’s chef elite is constantly reinventing itself, sometimes with entirely new creations and sometimes with evolving old classics. The latter holds true for Virginia Plain’s new burger creation, a bio beef burger served between a delicous bun and topped with a slice of our own Rolf Beeler Gruyere AOC. Available on Thursdays (http://virginiaplain.com.au/burger-beer-thursdays/) only.

Some of you joined our cheese lover’s community at our Melbourne Food & Wine Festival event early March at Shelley Panton’s pottery studio in Middle Park – welcome! The event – the table setting is pictured above – was a great success with 30 diners tasting our selection of six artisan Swiss cheeses, perfectly matched to wines from Montalto Wines and their friends from around the world. If you missed this event, fear not, as you now have the opportunity to attend a “remake version” of it this Sunday, 7 April 2013 at Montalto Vineyard & Olive Grove in the Mornington Peninsula. The event is presented by Anthony from Montalto and our very own Tom as part of Montalto’s regular, first Sunday of the month wine series. You can find more information here (http://www.montalto.com.au/) .

http://www.montalto.com.au/

And last but not least we would also like to point to our newest retailer, Emerald Deli at South Melbourne Market that now stocks our beautiful Rolf Beeler raw milk Gruyere, Emmental and Sbrinz. Pay them a visit, they offer a lovely range of artisan produce! For other places that stock or serve our cheese, you find the full list of of our retailers and restaurants on our website (https://www.theredcow.com.au/) .

Have a good start into the cheese season and see you soon!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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Swiss Festival News from The Red Cow

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Bringing you beautiful raw milk cheese from Switzerland


Melted raclette cheese at the Swiss Festival

** Welcome to the artisan
Swiss cheese lover’s community
————————————————————
Hi Cheese Friend

You receive this email because you signed up to our newsletter at the Swiss Festival in Melbourne.

We know, it’s been a while since the epic event on Southbank when we served up a few hundred portions of melting Raclette over South Melbourne market potatoes at 35 degrees in the shade. It certainly was a memorable experience for us and we were very happy how our beautiful Rolf Beeler Raclette was received.

Now with (slightly) colder days around the corner, we thought this is the perfect time to reach out to you again. If you’re seeking to buy some of the Raclette cheese you tasted or any of our five other, artisan Swiss cheeses, simply consult our website which shows you all our retail locations in detail (https://www.theredcow.com.au/where-to-buy/) . But that’s not all, some of Melbourne’s finest restaurants (https://www.theredcow.com.au/where-to-eat/) use our cheese on their cheeseboards or even as part of a creative dish. For example try the Rolf Beeler Sbrinz croquettes at Virginia Plain in Flinders Lane, to name just one.

And if you are in the mood for more cheese tastings in time for Easter, then why not come to Leo’s Fine Food and Wine in Kew (http://goo.gl/maps/4Yh5T) this Thursday afternoon, 28 March 2013 between 2pm and 6pm. Tom will be showcasing our Rolf Beeler raw milk Gruyere (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-gruyere-aoc/) , Emmental (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-emmental-aoc/) and the pasteurized, super-smooth Raclette (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-raclette/) .

So, welcome to our little (but growing) artisan Swiss cheese lover’s community and we hope to see you on Thursday at Leo’s or any day at one of our retailers or restaurants!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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Exclusive 2 for 1 offer for the Swiss Festival

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Bringing you beautiful raw milk cheese from Switzerland


Melted raclette cheese at the Swiss Festival

** Exclusive 2 for 1 offer
for the Swiss Festival this Sunday
————————————————————
Hi Cheese Friend

Our cheese shipment of Raclette landed in the country on Saturday, the potatoes are ordered, the food containers ready to go and we are counting down the days to the Swiss Festival 2013 – Australia’s largest Swiss event.

Where: Queensbridge Square, Southbank (https://maps.google.com/maps/myplaces?hl=en&ll=-37.821031,144.962132&spn=0.00239,0.004281&ctz=-660&t=m&z=18)
When: Sunday, 17th February 2013, 11am to 4pm
www.swissfestivalaustralia.com (http://swissfestivalaustralia.com/)

As you already know, The Red Cow will be open for business and for the first time be offering a truly iconic Swiss dish in its traditional form, Raclette.

It’s one of those classic Swiss dishes everyone should try at least once!

It will be served with our award winning Sélection Rolf Beeler Raclette cheese (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-raclette/) and presented over gorgeous South Melbourne market ‘dutch cream’ potatoes, garnished with flat leaf parley, gherkins, a cocktail onion and a hint of paprika.

Mmmm … melted cheese and potatoes, who can possibly resist?

We would love to see you at the Swiss Festival and with our compliments please accept this email as proof of your exclusive 2 for 1 deal. This means you get two portions of our wonderful Raclette for the price of one!

*Please present this email on the day and make sure you come early as the offer is only valid as long as stocks last!

See you on Sunday!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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The Red Cow at the Melbourne Food and Wine Festival

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Bringing you beautiful raw milk cheese from Switzerland


Cheese, Wine, Objects at the 2013 Melbourne Food and Wine Festival

** 2013 Melbourne Food & Wine Festival
————————————————————
It’s February and with it our events period kicks into full swing. First up is the Swiss Festival on Sunday 17th February where we will be serving our Rolf Beeler Raclette cheese melted over locally produced potatoes. This surely will be a great day for the whole family as there will be entertainment, food and more to learn about the Swiss culture. Further details can be found on the festival’s website (http://swissfestivalaustralia.wordpress.com/) .

http://www.melbournefoodandwine.com.au

But February is also the month when all events for the 2013 Melbourne Food & Wine Festival go on sale. The full program is released in The Age today and with that, we can now officially unveil our first ever participation in the festival as we present
Cheese, Wine & Objects: Artisan Swiss cheese meets boutique Victorian wine. Showcased on Shelley Panton’s handcrafted artisan objects, the six cheeses will be handpicked and matured by Switzerland’s ‘Pope of Cheese’, affineur Rolf Beeler.

It doesn’t get better than that – our full range of artisan cheese presented by our own Tom Merkli in Shelley Panton’s wonderful studio in Middlepark. But that’s not all, we were able to secure Montalto Wines that will be matching our cheeses with their extraordinary Victorian wines. Tickets are on sale now through Shelley Panton’s website (http://shop.shelleypanton.com/product/the-red-cow-presents-cheese-wine-objects) .

Have a wonderful February and see you soon at one of these events or at one of our retailers (https://www.theredcow.com.au/where-to-buy/) !

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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