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May Artisan Cheese News from The Red Cow

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New from The Red Cow: Rolf Beeler’s Artisan Fondue Mix

** May brings the Fondue back
————————————————————
Hi Cheese Friend

Fondue is back? Yes, it is and eager “Mad Men” viewers would have already spotted this about a month ago when Don Draper enjoyed the beautiful Swiss dish with his wife Megan at the episode that started season 6. But that show plays in the late sixties you say? Correct, that’s even more reason to finally bring back this classic.

This time, however, we bring the real stuff to Australia: a delicious, ready-made, artisan Fondue mix from Rolf Beeler. It contains the Rolf Beeler Gruyère AOC, the Vacherin Fribourgeois AOC and a mountain cheese from the Valais along with white wine, Kirsch and maize starch. All you need now is find a few friends (the packet is easily enough for 6 people if you have it as a starter or a nibble), then heat it up in a Caquelon (or a saucepan) and dip some top-class, crusty white bread into it. Voilà.

The new kit is available at most of our retailers (https://www.theredcow.com.au/where-to-buy/) : Bill’s Farm at the Queen Victoria Market, Leo’s Kew & Hartwell, Spring St Grocer or Richmond Hill & Larder. Our Richmond friends even offer a unique add-on: if you buy a Fondue mix, they lend you one of their proper Caquelons for free.

Rolf Beeler ready-made, artisan Fondue Mix
600g, for 3 to 4 people
RRP $49.95

And finally, since it’s Good Beer Week this week in Melbourne, why don’t you try our 7-month matured Rolf Beeler Vacherin Fribourgeois AOC (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-vacherin-fribourgeois-aoc/) with a glass of dark ale beer (we like the Cavalier Brown in particular). The two together work a treat!

Happy Fondue party and happy Good Beer Week!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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April Cheese News from The Red Cow

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Table setting at the MFWF event 2013 at Shelley Panton’s Studio

** April marks the start to the cheese season
————————————————————
Hi Cheese Friend

Well, our headline isn’t quite correct, as at The Red Cow, it’s always cheese season. But with the days getting shorter and the temperatures slowly decreasing, eating cheese regains its firm place on many menus. Speaking of menus, it’s a well known fact that Melbourne’s chef elite is constantly reinventing itself, sometimes with entirely new creations and sometimes with evolving old classics. The latter holds true for Virginia Plain’s new burger creation, a bio beef burger served between a delicous bun and topped with a slice of our own Rolf Beeler Gruyere AOC. Available on Thursdays (http://virginiaplain.com.au/burger-beer-thursdays/) only.

Some of you joined our cheese lover’s community at our Melbourne Food & Wine Festival event early March at Shelley Panton’s pottery studio in Middle Park – welcome! The event – the table setting is pictured above – was a great success with 30 diners tasting our selection of six artisan Swiss cheeses, perfectly matched to wines from Montalto Wines and their friends from around the world. If you missed this event, fear not, as you now have the opportunity to attend a “remake version” of it this Sunday, 7 April 2013 at Montalto Vineyard & Olive Grove in the Mornington Peninsula. The event is presented by Anthony from Montalto and our very own Tom as part of Montalto’s regular, first Sunday of the month wine series. You can find more information here (http://www.montalto.com.au/) .

http://www.montalto.com.au/

And last but not least we would also like to point to our newest retailer, Emerald Deli at South Melbourne Market that now stocks our beautiful Rolf Beeler raw milk Gruyere, Emmental and Sbrinz. Pay them a visit, they offer a lovely range of artisan produce! For other places that stock or serve our cheese, you find the full list of of our retailers and restaurants on our website (https://www.theredcow.com.au/) .

Have a good start into the cheese season and see you soon!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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Swiss Festival News from The Red Cow

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Melted raclette cheese at the Swiss Festival

** Welcome to the artisan
Swiss cheese lover’s community
————————————————————
Hi Cheese Friend

You receive this email because you signed up to our newsletter at the Swiss Festival in Melbourne.

We know, it’s been a while since the epic event on Southbank when we served up a few hundred portions of melting Raclette over South Melbourne market potatoes at 35 degrees in the shade. It certainly was a memorable experience for us and we were very happy how our beautiful Rolf Beeler Raclette was received.

Now with (slightly) colder days around the corner, we thought this is the perfect time to reach out to you again. If you’re seeking to buy some of the Raclette cheese you tasted or any of our five other, artisan Swiss cheeses, simply consult our website which shows you all our retail locations in detail (https://www.theredcow.com.au/where-to-buy/) . But that’s not all, some of Melbourne’s finest restaurants (https://www.theredcow.com.au/where-to-eat/) use our cheese on their cheeseboards or even as part of a creative dish. For example try the Rolf Beeler Sbrinz croquettes at Virginia Plain in Flinders Lane, to name just one.

And if you are in the mood for more cheese tastings in time for Easter, then why not come to Leo’s Fine Food and Wine in Kew (http://goo.gl/maps/4Yh5T) this Thursday afternoon, 28 March 2013 between 2pm and 6pm. Tom will be showcasing our Rolf Beeler raw milk Gruyere (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-gruyere-aoc/) , Emmental (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-emmental-aoc/) and the pasteurized, super-smooth Raclette (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-raclette/) .

So, welcome to our little (but growing) artisan Swiss cheese lover’s community and we hope to see you on Thursday at Leo’s or any day at one of our retailers or restaurants!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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Exclusive 2 for 1 offer for the Swiss Festival

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Melted raclette cheese at the Swiss Festival

** Exclusive 2 for 1 offer
for the Swiss Festival this Sunday
————————————————————
Hi Cheese Friend

Our cheese shipment of Raclette landed in the country on Saturday, the potatoes are ordered, the food containers ready to go and we are counting down the days to the Swiss Festival 2013 – Australia’s largest Swiss event.

Where: Queensbridge Square, Southbank (https://maps.google.com/maps/myplaces?hl=en&ll=-37.821031,144.962132&spn=0.00239,0.004281&ctz=-660&t=m&z=18)
When: Sunday, 17th February 2013, 11am to 4pm
www.swissfestivalaustralia.com (http://swissfestivalaustralia.com/)

As you already know, The Red Cow will be open for business and for the first time be offering a truly iconic Swiss dish in its traditional form, Raclette.

It’s one of those classic Swiss dishes everyone should try at least once!

It will be served with our award winning Sélection Rolf Beeler Raclette cheese (https://www.theredcow.com.au/our-cheese/selection-rolf-beeler-raclette/) and presented over gorgeous South Melbourne market ‘dutch cream’ potatoes, garnished with flat leaf parley, gherkins, a cocktail onion and a hint of paprika.

Mmmm … melted cheese and potatoes, who can possibly resist?

We would love to see you at the Swiss Festival and with our compliments please accept this email as proof of your exclusive 2 for 1 deal. This means you get two portions of our wonderful Raclette for the price of one!

*Please present this email on the day and make sure you come early as the offer is only valid as long as stocks last!

See you on Sunday!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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The Red Cow at the Melbourne Food and Wine Festival

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Cheese, Wine, Objects at the 2013 Melbourne Food and Wine Festival

** 2013 Melbourne Food & Wine Festival
————————————————————
It’s February and with it our events period kicks into full swing. First up is the Swiss Festival on Sunday 17th February where we will be serving our Rolf Beeler Raclette cheese melted over locally produced potatoes. This surely will be a great day for the whole family as there will be entertainment, food and more to learn about the Swiss culture. Further details can be found on the festival’s website (http://swissfestivalaustralia.wordpress.com/) .

http://www.melbournefoodandwine.com.au

But February is also the month when all events for the 2013 Melbourne Food & Wine Festival go on sale. The full program is released in The Age today and with that, we can now officially unveil our first ever participation in the festival as we present
Cheese, Wine & Objects: Artisan Swiss cheese meets boutique Victorian wine. Showcased on Shelley Panton’s handcrafted artisan objects, the six cheeses will be handpicked and matured by Switzerland’s ‘Pope of Cheese’, affineur Rolf Beeler.

It doesn’t get better than that – our full range of artisan cheese presented by our own Tom Merkli in Shelley Panton’s wonderful studio in Middlepark. But that’s not all, we were able to secure Montalto Wines that will be matching our cheeses with their extraordinary Victorian wines. Tickets are on sale now through Shelley Panton’s website (http://shop.shelleypanton.com/product/the-red-cow-presents-cheese-wine-objects) .

Have a wonderful February and see you soon at one of these events or at one of our retailers (https://www.theredcow.com.au/where-to-buy/) !

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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