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September Artisan Cheese News from The Red Cow

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The Emme Valley – origin of the Emmental cheese in Switzerland

** All seems to be happening in September
Hi Cheese Friend

It truly seems to be all happening in September!

We’ve recently received our latest shipment from Switzerland and with that a few spectacular new cheeses (one of which we will introduce to you today), we also increased our distribution channel and last but not least, we have secured a number of exciting events that we are ready to announce.

** Sélection Beeler Muotathaler Alp Dräckloch
First, let us introduce you to our newest cheese: the Alp Dräckloch (pictured above). This certainly is a cheese with an interesting name as it translates to ‘Alpine Dirty Hole’. Yep. So, what’s so dirty about it? Nothing really, the name stems from the alp it is produced in. The Alp Dräckloch is a true Alpage cheese which is only produced during the summer months, high up in the Swiss mountains.

There the cows graze between 1,200 and 1,800m above sea level. High altitude is important as the grass variety is greater leading to a more distinct, floral tasting cheese. The cheese is then produced by a fifth generation cheese maker using a traditional method over an open wood fire. Its taste is very unique and could be described as having a hint of meat broth, a touch of smokiness and a very long finish. Rolf Beeler says: “This is how cheese was made 200 years ago!”.

This amazing cheese is currently stocked at Leo’s Fine Food & Wine (all locations), Spring St Grocer in the City, Darriwill Farm in Ivanhoe and Scicluna’s in Glen Iris. Then there’s Richmond Hill Café & Larder which will feature it in the October version of their Cheese Club ( which is available nationally. And finally you can also savour the Alp Dräckloch from the cheese trolleys of Grossi Florentino Upstairs ( and Merricote ( .

** Welcome Savour and Grace
Next to our founding distribution partner Bill’s Farm ( , we now also offer our wholesale clients in the Victorian retail and food service industry sectors the opportunity to buy from Savour and Grace ( . The Kensington wholesale business has been successfully trading with high end cured meat and fish products for a number of year and we are excited to be among the first cheese brands they carry. For you this means you will find our wonderful cheese in even more locations – an updated list is currently on our website ( .

** Events update
We’ve just completed a very busy event period, which saw a series of high profile, private events across Melbourne and Sydney for one of Switzerland’s most famous watchmakers. In October we are one of the sponsors of the annual golf tournament at the Royal Melbourne Golf Club, organised by the Swiss Australian Chamber of Commerce ( . Guests will be able to enjoy a fantastic Rolf Beeler cheese dessert course as part of the exclusive dinner on the day. Then November brings the next big event for us: Taste of Melbourne ( . The annual food & restaurant festival returns to Albert Park having realised a huge success last year during the first outdoor version of the festival. This year will be even bigger with restaurants like Tonka and Movida already on the line up. As for The Red Cow, we’re very proud to again be the official VIP cheese partner. This year all VIP ticket holders will receive a Sélection
Rolf Beeler cheese platter as part of their ticket, fantastic, isn’t it?

The Taste of Melbourne Festival takes place between 14 and 17 November and tickets can be bought here ( .

So with that, get your hands on the Alp Dräckloch and mark down the November dates, see you at the festival, the golf course or at one of our retailers and restaurants.

Happy cheese munching.

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Copyright © 2013 The Red Cow (Australia) Pty Ltd, All rights reserved.

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